This new pump pack incorporates visibility strip indicates how much cream is left. Simple twist and lock pump. Effective and pleasant to use, E45 Cream has been clinically proven to treat and soothe dry, itching, Flaking, chapped, rough and calloused skin, sunburn and detergent hands. Its non-greasy emollient formulation is quickly absorbed by your skin, leaving it soft, comfortable and relieved. E45cream is recommended for more serious skin conditions such as eczema, dermatitis, ichthyosis and certain dry asses of psoriasis. E45 Cream can be used everyday by the whole family including babies. Clinically Proven. Perfume Free. Dermatologically Tested.